EVOKING AWARENESS

At The Conscious Shift, we are dedicated to building individuals back up, empowering confidence, and channelling positive thought into success.
We're not trying to force down an overpowering spiritual journey of enlightenment. We won't be holding hands or gathered around trees - but we will try to help you understand the dynamics of yourself, of accountability, of relationships and of everyday situations so you can build the foundations of development and success; whatever that looks like to you.

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ABOUT US

Jonathan Legge, founder of The Conscious Shift, is a former frontline police officer and now a Regional Sales Manager offering SaaS across Europe, Middle East and Africa.

Based in Dubai, The Conscious Shift is a coaching platform designed to help men redefine their identity, build confidence, and master both their conscious and subconscious minds. It supports men facing challenges such as fatigue, fitness struggles, self-doubt or imposter syndrome, domestic abuse, and relationship difficulties. Through neuro-linguistic programming (NLP) and behavioural insights, The Conscious Shift focuses has been able to reshape its clients believe systems and help accomplish life goals.

Our mission is to break negative thought patterns, cultivate self-worth, and guide men toward fulfilling, purpose-driven lives. We emphasise habit-building, consistency, and discipline, ensuring a healthy relationship with fitness, food, people, and—most importantly—oneself.

The way we use our conscious mind has a profound and often underestimated impact on the subconscious. The language we speak to ourselves shapes both our immediate actions and long-term future, making it one of the core areas of our coaching. Together we unlock true value and create a solid foundation for lasting success—whatever that looks like to you.

Is it difficult being a man in today's world?

Now, the answer to this question might be quite subjective, and of course, there are going to be rules and exceptions. For example, men...

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Conscious Vs Unconscious

How does your conscious mind speak to your unconscious one? We will work together to retrain the language you speak to yourself in.

Managing Hardship

Life can throw unexpected hardship at you and how you respond to it will determine how you feel and what you can control.

The Fear Factor

What's stopping you from achieving what you want? We will work together to understand what your blockers are and why.

Accountability

Are you managing yourself or is someone else to blame all the time. How much accountability are you taking over your thoughts and actions?

Establishing Relationships

Whether these are business relationships, romantic interests or are family dynamics we can work to figure out why people do what they do and bullet proof your controllable factors.

What are you trying to achieve?

I always pose the question "what am I trying to achieve" to myself when making life choices... It can be applied across so many examples and is one of the first questions I'll ask you